JRoe Design Studio
Senior UX + Consulting · 10 Years

Your digital experience could use a glow up.

Senior UX expertise to help make the digital experiences your customers and teams use every day simpler, smarter and easier to use.

Not sure exactly what you need? That's kind of the point.

Start with a free consultation. Bring me the problem, and I'll help you figure out what comes next.

Let's Talk Free · 30 Minutes
The Problem

Something isn't working. You just might not know what needs to change yet.

You don't need to diagnose the UX problem before reaching out. With 10 years of UX and consulting experience, I can help you step back, understand what's actually happening and determine where improvements will make the biggest difference.

Maybe you've found yourself saying…

  • “Our website is dated.”
  • “Nobody can find anything in SharePoint.”
  • “Our employees hate this Power App.”
  • “We have five different tools doing the same thing.”
  • “This process takes forever.”
  • “Our customer app is confusing.”
  • “We know something isn’t working, but we don’t know what to fix.”
What I Do

UX that goes beyond your website.

Your digital experience isn't just what your customers see online. It's also the apps, tools, platforms and processes your team relies on behind the scenes.

I help businesses identify what's not working, understand why and create a better experience.

Website
Mobile Application
SharePoint Portal
Power App
Internal Dashboard
Digital Product
AI-Enabled Design

Same standard of experience - customer-facing or internal

Areas I Can Help With

Websites

Marketing sites, business websites, customer portals and existing site improvements.

Mobile + Web Applications

Customer-facing applications, digital products, responsive experiences and existing apps that need improvement.

Microsoft Experiences

SharePoint, Power Apps and other Microsoft-based tools that need a more thoughtful user experience.

Internal Tools

Employee portals, planning applications, operational tools, dashboards and day-to-day systems your team actually needs to use.

Digital Products

New product concepts, features, workflows and existing products that need UX support.

AI-Enabled Design

Using AI to streamline research, ideation, workflows and design - helping teams work more efficiently and move ideas forward faster.

How We Can Work Together

Let's make it make sense.

You don't need to know whether you need an audit, redesign, new application, or something completely different. Tell me what's not working - we'll figure out what makes sense from there.

01

The Intro

Let's start with a conversation.

Free · 30 Minutes

A free 30-minute conversation about your business, your users and whatever isn't quite working. From there I'll recommend what makes sense - even if that means you don't need a major UX project.

What you're trying to accomplish · What's getting in the way · Who's using the experience · Where the frustration is · What's worth improving

02

The Rethink

You already have something. Let's make it work better.

For a website, application, SharePoint environment, Power App, employee portal, internal tool or digital product that feels outdated, confusing or inefficient.

UX evaluation · Expert recommendations · User flows · Information architecture · Wireframes · UX/UI redesign · Prototypes · Prioritized improvements · Developer-ready designs

03

Something New

You have the idea. Let's figure out the experience.

For a digital experience built from the ground up - turning the initial idea into something thoughtful, intuitive and ready to build.

Discovery · Requirements · User journeys · Information architecture · User flows · Wireframes · Prototyping · UX/UI design · Responsive design · Developer handoff

04

UX Consulting

Sometimes you need an experienced perspective, not another designer.

Senior UX thinking in your project or team without hiring a full-time UX lead - evaluating what's happening, facilitating the conversations and making sure you're solving the right problem before investing in the solution.

UX strategy · Expert UX reviews · Discovery + stakeholder sessions · Requirements definition · Design recommendations · Project planning · UX direction · Design reviews · Prioritization · Ongoing UX guidance

Not sure where you fit? That's okay.

Bring me the problem. We'll figure out the rest.

Let's Talk
Selected Experience

A few examples of where I've helped make things work better.

From internal tools and SharePoint experiences to customer-facing products, the work changes - the goal stays the same: make complicated things feel simpler.

SharePoint

A portal people could finally navigate.

Rebuilt the information architecture and page templates for an intranet where nobody could find current documents.

Findability · Governance · Templates

Power Apps

An internal app the team stopped avoiding.

Reworked a planning application from a long, error-prone form into a guided flow built around how the work actually happens.

User flows · Forms · Rollout

Customer Experience

A customer site that answers the real questions.

Restructured content and navigation for a customer-facing experience, then designed the redesign through to developer handoff.

IA · UX/UI · Handoff

Digital Product

A new product experience, from idea to build.

Took an early product concept through discovery, flows and prototypes so the team could build with confidence.

Discovery · Prototypes · Design

Something here sound like your situation? Let's talk about it.

Why Work With Me
10 Years Consulting· Senior UX· Customer + Employee Experiences· Enterprise + Small Business

Senior expertise. Small-studio experience.

Working with a small studio shouldn't mean sacrificing experience.

You'll work directly with me - a UX designer and consultant with 10 years of experience helping teams understand complex problems and turn them into intuitive digital experiences.

That means no layers of account managers, no handing your project off to a junior designer and no unnecessarily complicated process.

When a project calls for additional expertise, I can also bring in trusted collaborators to support the work while remaining your primary UX partner.

The Difference

01

10 Years of Experience

Senior-level UX and consulting experience behind every engagement.

02

Direct Collaboration

You're working directly with the person doing and leading the work.

03

Platform-Agnostic Thinking

The answer isn't automatically a new website. We'll figure out what actually needs to change.

04

Inside + Out

Improve both customer-facing experiences and the internal tools your team uses every day.

05

Flexible Support

One project, a strategic consultation or ongoing UX support - depending on what your business actually needs.

06

AI Where It Helps

I use AI tools where they speed up the work - never to design the whole experience for you.

Not sure what needs fixing? 
That's where I come in.

Bring me the problem. I'll help you figure out what comes next -starting with a free 30-minute consultation.

Let's Talk
JRoe Design Studio Better digital experiences - inside and out. joni@jroedesign.com